It’s the last month of the year and here is something really really different to mark your days for 2008. Ok I know, it’s the festive month and it’s kind of inauspicious. But this is another proof that S E X sells. This time it’s a controversial marketing campaign for a hand-crafted casket maker in Rome, Italy.
Glamorous model shots with their caskets, just like what you would expect from a car photo shoot. In Mr. Maurizio Matteucci of Cofanifunebri’s own words, “It is good marketing but it is also a way to play down such a serious subject and to smile.
Coffins are consumer goods like any other things, so I sell in the same way as any other consumer goods are sold. The calendar is very popular.”
Now for some eye candy.


Images from Cofanifunebri official site.

It costs EURO € 2.70 which is RM13.25 after conversion. This is the price without shipping and handling. Oh and you can bet that these desktop accessories are selling like hotcakes. Guess the owner, is dead on. Definitely thinking out of the box… (that’s a tagline on the calendar… Mr. Maurizio sure is a funny guy)

Get a calendar! or Download the previews in zip (965Kb)

I edited a sample. Let’s say that they were selling chinese coffins instead. And they got some model to pose with the coffin. Give you free la… you want to have it?